Four-year govt-private tourism plan eyed
The government will work with the private sector on forging a four-year tourism strategy to restore confidence in Thailand and prepare the country for the Asean Economic Community in 2015.
Prime Minister Yingluck Shinawatra said yesterday that although the
number of visitors last year soared 20 per cent to 19.1 million, the tourism industry faced fierce competition, and this called for closer cooperation between the public and private sectors.
The industry has suffered from a series of bad news over the past years, from the airport closure and political instability to the recent floods.
The strategy should highlight two selling points of Thailand, as a cultural destination and a tourism hub in Asean, she told a forum hosted by the Federation of Thai Tourism Associations.
The strategy should also be linked to the local tourism and trade-development plans envisaged and invested in by local administrative bodies.
The private sector should focus more on India and the meetings, incentives, conventions and exhibitions (MICE) market.
Targeting India could pay huge dividends if Thailand – now a destination for wedding parties – can attract 1 per cent of its 1.2 billion people.
To promote the MICE business, Thailand will host the World Economic Forum on East Asia 2012 from May 30 to June 1. This should create huge demand for luxury accommodations, while the government will use this occasion to persuade large economies to help boost the Thai tourism industry, Yingluck said.
Tourism is the first …
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