TAT focuses on upscale Indian golfers, movies and marriages

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About 1 million big spenders expected to generate Bt 33.8 bn

The Tourism Authority of Thailand will continue to focus on upscale visitors from India this year, targeting 1 million arrivals and Bt33.8 billion in receipts.

Sethaphan Buddhani, director of TAT’s Mumbai office, said yesterday that weddings, golf and film shoots remain the top priority of TAT’s strategy to lure big spenders from India.

Last year about 11 Indian weddings were held in Thailand, generating about Bt165 million in income. Each wedding party had 250-350 members.

Already eight Indian couples have booked weddings in Bangkok, Chiang Mai, Krabi and Phang-Nga this year. Each is expected to inject Bt10 million-Bt15 million into the economy.

TAT will introduce golf packages to multinational companies, top executives and private golf clubs in key cities like Mumbai, New Delhi and Chennai.

In India, golf fees are quite…

Full story from The Nation at http://goo.gl/Nvc7d