Luxury cars set records despite floods
Two rival German automakers, Mercedes-Benz and BMW, reported impressive retail sales last year in the Thai market despite the impacts from the natural disasters in Thailand and Japan.
BMW Group Thailand, the distributor of the BMW and Mini, set a new sales
record last year since its establishment in Thailand 15 years ago.
Its sales increased by 24% to 4,243 units last year including 385 Minis.
“Our sales increased more than 20% over the past three years,” said president Matthias Pfalz.
The success was attributed to the continued sales growth of the 5 Series, to more than 50% last year.
While declining to make a forecast for this year, Mr Pfalz expressed confidence that both brands will enjoy double-digit growth barring unforeseen circumstances.
BMW plans to introduce fuel-efficient products with low maintenance costs and new technologies that do not compromise performance.
It remains focused on its long-term strategy _ manufacturing for local sales and export, expanding the dealer network to serve sales growth and training sales and after-sales personnel.
BMW yesterday unveiled…
Full story from Bangkok Post at http://goo.gl/5VA4c
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