BMW Group Thailand begins local assembly of MINI Countryman
In response to increasing domestic and regional demand for premium cars from the MINI brand, the BMW Group has for the first time begun assembly of the popular MINI Countryman at its state-of-the-art manufacturing plant in Amata Industrial Estate in Rayong Province, marking yet another successful milestone of MINI since 1959 when the first MINI was built in Oxford, UK.
The photograph shows (from left); H.E. Rolf Schulze, Ambassador of the Federal Republic of Germany to Thailand; Mr. Peter Wolf Managing Director, BMW Manufacturing; Dr. Atchaka Sibunruang, Deputy Permanent Secretary, Ministry of Industry; Mr. Matthias Pfalz, President BMW Group Thailand; Mr. Karl-Heinz Heckhausen, GTCC President; Khun Jatupon Puttaviboon, General Manager MINI Thailand; and Khun Krisda Utamote, Corporate Communications Director, BMW Group Thailand, take part in a photo session for MINI OPEN HOUSE at BMW Manufacturing Thailand to mark the assembly of 3 MINI Countryman models; MINI Cooper, Cooper D and Cooper SD.
A special ceremony attended by dignitaries, the media and BMW personnel was held at the plant to mark the moment the first unit rolled off the assembly line, marking an important milestone in BMW Group Thailand. MINI Cooper Countryman, MINI Cooper D Countryman and MINI Cooper SD ALL4 Countryman, as the three models to be assembled locally, were presented to the honorable guests and media at the launch scene.
The new MINI assembly capability will help to meet the steadily increasing demand for MINI cars in the Thai market. BMW Group Thailand aims to supersede the highest-ever records of 501 units in 2012 and to support the steady MINI volume growth in coming years.
Speaking at the event, Mr. Matthias Pfalz, President BMW Group Thailand said “BMW Group Thailand’s decision to begin assembly of the hugely popular MINI Countryman here in Thailand is in line with our product strategy. Commencing local assembly of the MINI Countryman in Thailand is in response to the growing interest within the country in innovative and high-quality vehicle concepts. It is also a concrete demonstration of the ongoing commitment that BMW Group has to Thailand, and our continued belief in Thailand’s strong fundamentals as an automotive hub for ASEAN.”
For the newest addition to BMW Group Thailand assembly plant, Mr. Peter Wolf, Managing Director of BMW Manufacturing Thailand, said “Since our BMW Manufacturing Thailand plant’s opening in April 2000, we have well established ourselves as one of BMW Group’s most efficient and flexible assembly facilities, which is in large part due to our highly skilled and dedicated Thai workforce. BMW Manufacturing Thailand is very proud to now assemble the MINI Countryman, thus maximizing our quantitative measures on production and new job creation as well as maintaining our qualitative measures of BMW Group quality standards for both BMW and MINI.”
BMW Manufacturing Thailand in Rayong cements reputation for efficiency and flexibility
BMW Manufacturing Thailand began its operations in 2000 and has since then taken on assembly of five model series (3 Series, 5 Series, 7 Series, X1 and X3), and a total of 22 model variants. The facility, which has a production area covering around 75,000 square metres (approx. 250,000 sq. ft.), is located in the Amata Industrial Estate in Rayong Province, roughly 114 kilometres (70 miles) Southeast of Bangkok. It currently employs over 400 workers and management.
State-of-the-art machine technology, highly skilled employees and advanced manufacturing processes provide all the necessary ingredients for the production of premium cars, all of which meet the same stringent worldwide quality standards applied to all production of BMW Group models. Since its commencement in 2000, BMW Manufacturing Thailand has played a significant role in enhancing the competitiveness of BMW in the Thai market, a trend likely to be accelerated with the introduction of the MINI Countryman.
Expansion of the international production and assembly network
The ramping up of international production and assembly capacity is primarily aimed at providing a rapid and flexible supply line to the increasing number of customers in emerging markets such as Thailand. MINI delivered a record 301,526 vehicles to customers worldwide in 2012, with remarkably growth over 31% specifically in Asia continent over the previous year. Sales of MINI in Thailand reached the highest ever record at 501 units in 2012. The MINI brand will continue to broaden its global perspective over the coming years, and the strengthening of its international production network is intended to assist in that process.
Worldwide assembly plants and industry leader in sustainability
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.
For further information, please contact:
MINI Thailand | 1-800-269-269 | www.mini.co.th
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